52 degree foundation – 52 degree foundation

little Red Heart Appeal

This Valentine’s Day, give love that heals. Support children’s mental health — donate today.

Helping Our Community is a core value of Our Organisation

Purpose

Helping Our Community is a core value of Our Organisation

The 52 Degree Foundation was established by the Romano family following a life-changing experience in 2004, when their daughter faced a serious illness and required extended care at Melbourne Children’s Hospital. During that time, the family experienced firsthand the importance of medical support services, charitable organisations and community care.

That period reshaped priorities.

What began as gratitude became responsibility.

The Foundation was created to support Australian children and families through structured fundraising, community sponsorship and long-term social initiatives. It focuses particularly on children’s wellbeing and mental health, including the Little Red Heart Appeal launching in 2025.

In 2026, the Foundation will introduce the Little Red Heart Ball — a structured annual fundraising event designed to bring the community together while supporting children’s services.

The Foundation operates with transparency and accountability, but its purpose is deeply personal.

It exists because the family understands what it means to need support — and what it means to give it back.

Giving back is not symbolic for us. It is a responsibility we carry into everything we do.

Since 2007, the Romano Family has contributed over $1.4 million to charities and community initiatives through its businesses and philanthropic work.

Through the 52 Degree Foundation, donations are directed to carefully selected charities and not-for-profit organisations, supporting community programs and initiatives that deliver measurable impact.

Little Red Heart Appeal Campaign

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52 Degree Foundation Ltd:

The Journey So Far

The 52 Degree Foundation has already embarked on an amazing journey via its fundraising activities. Together with Ourgift2u, we are committed to even more rewarding and remarkable moments and philanthropic achievements.